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Challenge · 05 / 08

Retention & Loyalty.

Repeat purchase is the cheapest growth you have, but the tools meant to drive it price against you and rarely connect to the rest of the store, so the program runs and the customers still leave.

I am paying every month for a loyalty program almost no one uses.
The operator's reality

Where it breaks

01

You rent loyalty

Loyalty apps price on member count or order volume, with cliffs and annual hikes, so your success becomes their pricing opportunity.

02

Programs nobody uses

A points program bolted on, disconnected from the storefront and the customer profile, cannot be timed or made relevant, so it sits unused while you pay for it.

03

Three vendors for one job

Loyalty, rewards, and a branded app mean three logins and three bills that do not share a single customer between them.

04

A branded app priced out of reach

Your own app is gated behind expensive platforms that take a revenue share, so most brands never ship one.

What it is costing you

5-7x

more expensive to win a new customer than to keep one you already have.

Acquiring a new customer costs far more than keeping one. A loyalty program no one uses is retention spend with no retention, and the bill climbs the faster you grow.

How Spectrum closes it

One system runs the whole stage.

Spectrum runs loyalty, rewards, referrals, and your own branded app as one connected system tied to the customer profile. Repeat revenue climbs, without three vendors and three separate bills.

Points and rewards

  • Points engineLive
  • Earn rules engineLive
  • Redemption to discounts and gift cardsLive
  • Rewards with clawback and holdsLive
  • Storefront earn calloutsLive
  • Review rewardsLive
  • Membership and VIP tiersComing soon
  • CashbackComing soon

Referrals

  • Referral programLive

Your branded app

  • Branded iOS and Android appLive
  • Push notificationsLive
  • Deep linksLive
  • In-app loyalty screensComing soon

Lifecycle and analytics

  • Klaviyo lifecycle integrationLive
  • LTV and cohort analyticsLive
  • Subscriptions and replenishmentComing soon

See it closed on your store.

A 20-minute walk-through. Real catalog, real data, the fix running on a duplicate of your live store.

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