All challenges

Challenge · 08 / 08

Experimentation & CRO.

You know the store could convert better, but diagnosing what to fix and proving a change works both take a specialist and weeks, so most ideas never get tested and the real leak keeps leaking.

I know the store could convert better. I just do not know what to fix.
The operator's reality

Where it breaks

01

You are guessing what to fix

You can see what happened but not why, so the next fix is another guess. Ideas pile up and only a few ever get tested.

02

Testing needs a developer and weeks

Building an A/B test takes code and time, so the experiment queue forms behind one specialist and most hypotheses die unread.

03

Diagnostics that slow the site

Session and heatmap tools add weight to the very pages they are meant to improve, and the insight lives in a different tool from the experiment engine, so it rarely turns into action.

04

Performance and accessibility debt

Slow Core Web Vitals and accessibility gaps quietly suppress conversion and create risk, and no one is auditing them on a schedule.

What it is costing you

9 in 10

test ideas never ship, because each one needs a developer and weeks of waiting.

Guessing is expensive. Every week spent shipping the wrong fix is a week the real leak keeps leaking, and slow pages tax every conversion you do earn.

How Spectrum closes it

One system runs the whole stage.

Spectrum watches real sessions, audits performance and accessibility, and turns the findings into ranked test ideas, then runs the experiments live on your store. You stop guessing what to fix and start shipping changes that move the number.

Insight and diagnostics

  • Flow test and session replayLive
  • Performance audit, Core Web VitalsLive
  • Accessibility audit, WCAG 2.2Live
  • Growth analytics, 249 metricsLive
  • CRO hypothesis generationLive
  • Always-on session recordingComing soon
  • Heatmaps and on-site surveysComing soon

Experimentation

  • Experiment lifecycleLive
  • Live in-session variant bucketingLive
  • Browser test frameworkLive
  • Statistical significance calculatorComing soon
  • Multivariate testingComing soon

See it closed on your store.

A 20-minute walk-through. Real catalog, real data, the fix running on a duplicate of your live store.

Join the Waitlist