- 01 / 069 min read
Shopify Sidekick is good at suggesting. The hard part is running the work.
Sidekick suggests. A coordinated system runs the work. They are not better-or-worse versions of the same product; they are different categories.
Read post - 02 / 0610 min read
Shopify reviews apps in 2026: an honest comparison
Six options for Shopify reviews in 2026. How they price, how their AI differs, and the harder question sitting underneath all of them.
Read post - 03 / 0613 min read
We hit $1M ARR with Tectonic. Then we took it back to zero to build Spectrum.
We hit $1M ARR with Tectonic, then scaled it back to zero. The hypothesis was right; the execution had drifted into work we never set out to do.
Read post - 04 / 069 min read
Software is free now. Intelligence is the only thing left worth paying for.
AI made software near-free to build. SaaS pricing has not caught up. The fourth era prices intelligence, not the dashboards that hold it.
Read post - 05 / 0610 min read
The App Store solved discoverability. It created a coordination problem.
Integration moves data between apps. Coordination moves decisions across them. Almost every Shopify stack does the first; almost none do the second.
Read post - 06 / 0610 min read
Six apps, one system: a PDP Optimization Kit teardown
Six disconnected apps run the typical Shopify product page. Here is what one coordinated system replaces, and what it leaves alone.
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