Social Proof · Shoppable Videos
AI detects products in your reels. You review and approve.
Turn social videos into shoppable storefronts without the manual tagging. The ingestion playbook crawls your Instagram reels and identifies which products appear at what timestamps. Deploy across every widget format with display rules and audience targeting. No per-impression billing.
What it does
Social content into shoppable storefronts. No manual tagging in sight.
AI product detection in video frames
A playbook crawls your Instagram reels and auto-detects which Shopify products appear at what timestamps using Gemini embeddings, pgvector retrieval, and VLM verification. You review and approve detections in an editable table. No manual per-video tagging.
Widget formats for every placement
Stories (Instagram-style circles), carousel (scrollable strip), gallery (configurable grid), PDP embed (product-page video), and floating bubble overlay. Each with full style configuration: colors, border radius, gap, card shape, circle size, position.
Four video sources
Instagram, TikTok, YouTube, and direct upload. Videos rehost to R2 for reliable storefront delivery. The only shoppable-video app on Shopify that supports all four sources, including YouTube as a first-class import.
Display rules engine
Conditional widget rendering by page URL, page type (home, product, collection, cart, checkout), device, customer status (logged in or out), and cart-value thresholds. Compose include and exclude rule groups with any/all operators.
A/B testing + audience targeting
Test which widget format converts best via Studio experimentation. Show different videos to different audience segments via the platform-wide targeting tree. The only app in the category offering personalisation at every tier.
No per-impression billing
Competitors charge $5 to $10 per 1K views in overage. Seasonal traffic and viral content punish your bill. Spectrum includes shoppable videos in the platform with no per-view metering.
Why it matters
Video drives product discovery. Social commerce is where the discovery happens.
66%
Discover products via social video
Consumers prefer discovering new products through social media videos. 60% have purchased after watching a product video on social.
Bazaarvoice 2024 Shopper Preference Report (n=8,089)
$87B
U.S. social commerce in 2025
21.5% YoY growth. Will exceed $100B in 2026. TikTok Shop alone grew 407% in 2024, then 108% in 2025 to $15.8B.
eMarketer, social commerce 2025
9.8x
UGC impact vs influencer content
Consumers rate UGC 9.8x more impactful than influencer content in purchase decisions. 79% say UGC highly impacts purchasing.
Bazaarvoice platform research
Ingestion, detection, widgets, and rules, all running today.
The full pipeline ships out of the box: ingestion playbook, AI detection skill, storefront widget surfaces, and the display-rules engine that controls where and to whom each video appears.
Shoppable video ingestion playbook
LiveCrawls Instagram reels via Apify, accepts direct video URLs and uploads. Processes up to 100 videos per run, deduplicates by source URL. Rehosts to R2 for reliable storefront delivery.
AI product detection skill
Liveffmpeg segmentation, transcript extraction, per-segment Gemini embeddings, pgvector retrieval, Gemini 2.5 Flash VLM verification. Returns product GID, start and end milliseconds, confidence, and reasoning. HIL review with keep, swap, or remove actions.
Storefront widget surfaces
LiveStories, carousel, gallery, PDP embed, bubble. Each ships with style configuration nodes and metaobject-backed publishing. Studio snippet provides a video-grid layout for the storefront.
Display rules + targeting
LivePage URL, page type, device, customer status, cart value, with include and exclude rule groups. Targeting tree drives per-segment video selection. Studio experimentation drives variant testing.
Built for
Catalogs where video does pre-purchase work that copy cannot.
Beauty & Personal Care
Tutorial reels, application demos, before-and-after content. AI detects the hero product in frame so the widget surfaces the right SKU without manual mapping. UGC-heavy categories see the biggest lift.
Apparel & Fashion
Outfit videos, fit tries, styling clips. The detection skill identifies products in motion and across variant changes. Different audience segments see different style content via targeting.
High-consideration purchases
For furniture, jewellery, premium goods, video does pre-purchase work that copy and photography cannot. Display rules show product-specific reels on the PDP and brand-story videos on the home page.
Multi-channel brands
Instagram, TikTok, YouTube content all flow into the same library. One ingestion pipeline, every source, every storefront format. The video team posts once; Spectrum surfaces it everywhere relevant.
What it replaces
Videowise, Tolstoy, Firework charge per impression. Spectrum doesn't.
The shoppable-video category meters traffic, gates personalisation behind enterprise tiers, and asks merchants to tag every product to every video by hand. Spectrum ships AI detection, every widget format, display rules, and audience targeting in one feature inside the platform.
FAQ
Questions, answered.
A few we hear most often. Want to walk through it on your catalog? Book a demo.
Talk to a humanHow accurate is the AI product detection?
Each detection comes with a confidence score and reasoning. The pipeline runs Gemini embeddings over video segments, retrieves candidate products via pgvector, and verifies with a VLM pass. The HIL review table is mandatory by default; nothing publishes without a merchant signing off on the detections.
Can I import my existing TikTok and YouTube videos?
Yes. Instagram reels via the ingestion playbook, plus direct URL imports for TikTok and YouTube, plus direct file upload. All four sources rehost to Spectrum-managed storage for fast and reliable storefront delivery.
Will shoppable videos slow my product pages down?
The widget ships from the shared Spectrum bundle. Video assets are lazy-loaded; the autoplay defaults are conservative; the storefront snippet is a thin Liquid layer. The marginal performance cost is significantly lower than installing a dedicated app like Videowise or Tolstoy alongside the rest of your stack.
Can I show different videos to different customer segments?
Yes. The targeting tree drives per-segment widget configuration. Show first-time visitors the brand-story reel; show returning customers the new-drop tutorial. Spectrum is the only shoppable-video tool with this at every tier.
What happens if I uninstall Spectrum?
Widget configuration publishes to Shopify metaobjects, so the storefront keeps rendering existing widgets on uninstall. Video assets are rehosted on Spectrum infrastructure; we provide a CSV export for the catalog of detections and tags.
Stop tagging videos by hand.
A 20-minute walk-through. Real Instagram reels, real product detection, real shoppable widgets on your storefront.
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